
How To Calculate Total Addressable Market (TAM)
The total addressable market (TAM) is the total number of companies that are in the market for your product times your annual contract value.
The total addressable market (TAM) is the total number of companies that are in the market for your product times your annual contract value.
An ideal customer profile (ICP) comes from your target audience. Basically, who in your overall target audience would make the ideal customer?
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